Ever feel like you’re sending emails into the void?
Let’s be honest—keeping up with admin work is the bane of every sales and support team’s existence. After a long day of calls, the last thing anyone wants to do is manually update call outcomes in HubSpot. But if you don’t, managers are left squinting at incomplete data, trying to figure out what’s working, what’s not, and what’s actually driving revenue or resolving customer issues.
The current process? Painfully inefficient. Reps tag calls in Aircall, then have to manually update the same information in HubSpot. It’s double the work, double the time, and a surefire way to slow your team down. And when call outcomes aren’t updated consistently, managers lose visibility into productivity, customer engagement, and overall team performance.
With the Aircall-HubSpot integration, you can map Aircall tags directly to HubSpot call outcomes. No more double-handling data. No more missed updates. Just clean, consistent reporting that gives managers the insights they need and frees up reps to focus on what they do best—helping customers and closing deals.
Want to take it a step further? You can also map custom outcomes to a custom property in HubSpot to track customer sentiment. This means you can go beyond basic call outcomes and start categorising calls in ways that actually matter to your team. For example:
This hack saves time, improves reporting, and gives everyone—from reps to managers—a clearer picture of what’s happening on the phones.
Pro Tip: This will override standard call outcomes, so think carefully about what type of reporting is most important to you before making changes.
With this setup, you’ll eliminate tedious admin work, improve reporting accuracy, and give your team more time to focus on what really matters—closing deals, solving customer problems, or just making it through the day.
Cheers to working smarter, not harder!