Tired of manually searching for companies on social media? This hack automatically creates Google search links for your contacts or companies, making social media discovery a breeze. This hack is perfect for marketing or sales teams who need to quickly find and engage with companies on social platforms.
Manual social media searching wastes precious time and leads to inconsistent results. This automation creates perfect search strings every time, ensuring you find the right company profiles in seconds, not minutes.
You'll need:
To begin, create two properties to store your search data. Click the Settings ⚙️ icon in the top right corner, then select Properties from the left sidebar. Hit the orange Create Property button and set up the first property with the name "URL Encoded Company Name," using the field type "Single-line text" and grouping it under "Company Information." Next, create the second property named "Social Media Search Link," also as a "Single-line text" field in the same group.
Next, navigate to Automation and select Workflows. Click on Create Workflow and choose a Company-based workflow. Name this workflow "Social Media Search Generator."
Now, set the enrolment trigger for your workflow. Click on Set enrollment triggers and choose Company properties. Set the trigger to "Company name is known," and feel free to add any additional filtering conditions as needed.
To format the company name, click the plus (+) button to add an action. Select Format data and choose Encode for URL. For the input, select the company name, and in the Copy to property field, choose your "URL Encoded Company Name" property.
Next, add another action by clicking the plus (+) button again. Select Copy property value and paste the following string into the value field:
https://www.google.com/search?q=++social+media
Then, select "Social Media Search Link" as the destination property.
Now, add another action by clicking the plus (+) button. Choose Create Task and fill in the details: set the title to "Follow [Company name] on social media," and in the notes, write "Click here to find their profiles: ." Assign the task to a team member and set the due date to one day from the trigger.
Finally, review all the steps you’ve set up. Click Review & Publish and toggle the workflow to Active to start using your new automation.
When a new company enters your CRM:
Modify the search string based on your needs:
B2B Focus:
https://www.google.com/search?q=++linkedin+company
Retail Focus:
https://www.google.com/search?q=++facebook+instagram
Global Companies:
https://www.google.com/search?q=++social+media
If your search links aren't working:
Now, you have a powerful automation that takes the hassle out of finding company social media profiles. Your team can focus on engaging with businesses rather than hunting for their profiles!