In the B2B world, picking the right audience for your marketing is like finding the perfect match on a dating app. Enter LinkedIn Ads—where, instead of random catfishes, you’ve got professional profiles, complete with job titles, industry info, and more.

 

Now, thanks to HubSpot’s improved LinkedIn Ads integration, you can connect your campaigns directly to your HubSpot portal for a smoother, data-driven route to “happily ever after” (or at least qualified leads).

 

How’s It Different From Regular LinkedIn Ads?

Sure, you could run a LinkedIn campaign manually and track your leads in a spreadsheet.
 
But with HubSpot, your ads performance data flows in automatically: impressions, clicks, conversions—straight into the CRM. That means you don’t have to switch screens every time you want to see how many marketers vs. C-level execs responded.
 
It’s basically an ad manager, analytics tool, and CRM, all rolled into one.
 
*Bonus: you can segment outcomes based on contacts vs. companies, giving your sales team immediate clarity on who’s worth chasing.
 
For a detailed guide on setting up the integration, check out HubSpot’s LinkedIn Ads Integration Guide.

Crafting the Perfect Campaign

Before you flip the “Live” switch, spend some time crafting ads that resonate.
 
LinkedIn offers targeting options by geography, industry, company size, even job function. Decide who you want to reach (maybe mid-level marketing managers in SaaS?) and tailor your creative elements accordingly—think catchy headlines, succinct body copy, and a crystal-clear call to action.
 
If you’re pushing a free resource, make it worth their time: a whitepaper that actually delivers new insights or a webinar that teaches a unique strategy. Once your ads are live, hop into HubSpot’s real-time metrics to see if your messaging is hitting home. If conversions trickle in slower than winter molasses, tweak your targeting or rework your creative.
 
Experimentation is the name of the game. Need help crafting campaigns that convert? Check out our Marketing & Growth Services to see how we can help.

Quick Setup, Big Insights

Connecting your LinkedIn Ads account to HubSpot usually takes just a few clicks (and a little bit of coffee-fuelled courage). Once you’re set, watch as leads from your ad campaigns funnel in, automatically labelled with their ad interactions.
 
Want to see which job titles are most frequently clicking your “Download Our Whitepaper” button? HubSpot’s got you covered with real-time dashboards that track your best-performing ads and audience segments.
 
From there, you can refine your creative, visuals, or copy to keep hooking the smartest fish in the sea. For more tips on optimising your LinkedIn Ads, check out HubSpot’s LinkedIn Ads Best Practices.

From Lead to Customer, Seamlessly

With LinkedIn Ads data inside HubSpot, you don’t just track clicks; you also measure deals won or lost that originated from your ads.
 
This closed-loop reporting is pure gold for marketing teams tired of guesswork. If you see a surge in deals from a particular campaign, you’ll know exactly which targeting parameters worked best. Tweak, rinse, repeat. The result? Less time spent on ads that fizzle and more time on ads that actually convert.
 
If you’re craving a more harmonious relationship between your ad spend and your CRM results, fire up the HubSpot-LinkedIn Ads integration. Gone are the days of toggling between a million windows and drawing questionable conclusions from incomplete data.
 
You’ll have granular insights, improved accuracy, and best of all—an easy path to connecting with the right professionals on LinkedIn.
 
 
 
Give it a whirl, and you just might find your next big fish—or your next big deal.
 
Need a hand? Contact us today to see how we can help.