Have you ever felt like you’re orchestrating a three-ring circus, trying to juggle different brands all at once? If so, HubSpot’s Business Units might just be the ringmaster you’ve been missing. 

shaw-swat

Picture this: one handy portal, multiple brand identities, and you relaxing with a cuppa instead of wrestling with frantic spreadsheets.

 

Who’s Invited to the Party?

Before you rush in, know that Business Units are exclusive to organisations with Marketing Hub Enterprise (or CMS Hub Enterprise) plus the Business Units Add-On.
 
It’s like a backstage pass to keep track of distinct brand personalities—particularly helpful if you’re a multi-product company or a fiercely growing enterprise with separate brand domains.
 
If you’ve got different target audiences, or you just love building brand empires, this is your cue to step right up.
 

Why You’ll Love It

Running multiple divisions without Business Units is like herding cats: possible, but painfully chaotic. With Business Units, you can easily customise logos, colour palettes, subscription settings, and more for each brand, all living happily under one roof.
 
It’s also brilliant for businesses that share resources—like a marketing team overseeing sister brands—but still need to keep each brand identity neat, tidy, and separate. You’ll ditch the confusion of random contact lists flooding your un-oiled funnel, and ensure each brand’s customers feel uniquely courted.
 
Bye-bye, brand mix-ups and privacy fiascos.
 

Where the Magic Happens

HubSpot’s Business Units work by wrangling all the assets—emails, forms, landing pages, even contact properties—into whichever brand corral they belong.
 
It’s as simple as creating a new business unit in your HubSpot settings, connecting a domain (if you fancy), and assigning content to that brand. Think of it like giving each brand its own costume closet, while still sharing the same backstage.
 
You can jump between business units in the top navigation to keep an eye on everything from performance reports to contact interactions.
 

The Secret Sauce

The real star is how you can separate (or blend) data. Each unit can have its own subscription preferences, so Sally who only wants newsletters about Brand A won’t be bombarded by Brand B’s special offers.
 
Marketers can also run brand-specific campaigns—but report on them in one account.
 
Want to see how each brand’s open rate compares? Too easy. Want to show off to your boss that you’ve got faster deal cycles for one brand than the other? You can do that, too.
 
At first glance, HubSpot’s Business Units might sound like an extra layer of admin. But in reality, it’s more like a personal assistant.
 
No more frantic calls from confused customers who ended up on the wrong mailing list. No more brand collisions in your dashboards. If you’re keen to give each of your brands the spotlight they deserve—while still calling the shots from one trusty tool—Business Units are your jam.
 
Grab that popcorn and enjoy the show, and if you need any help with this? Reach out!