Remember when newsletters were those boring, dusty things that piled up in your letterbox and never got opened? Well, forget that image because newsletters are BACK—and they’re more important than ever! If you’re an Aussie business, you NEED to jump on this trend. Why? Australians have an email open rate of 35.89% for newsletters—nearly double the global average of 18%!

And it doesn’t stop there. According to Mailchimp, Aussie click-through rates are also nearly double the global average. That means your audience isn’t just opening your emails—they’re engaging with them. So, if you’re not adding newsletters to your marketing toolkit, you’re missing out on a massive opportunity.

But don’t worry, we’ve got you covered. Let’s dive into why newsletters are a must-have for your business and how HubSpot’s email tools make creating them a total breeze.

Why Newsletters Are a Game-Changer

You might be thinking, “A newsletter? Isn’t that just extra work?” But think of it as your golden ticket to connect with your audience. Email marketing is faster, cheaper, and WAY more effective than traditional mail. Plus, it gives you access to juicy stats like open rates, click-throughs, and engagement metrics.

Here’s why newsletters are a no-brainer for your business:

1. Direct Access to Your Audience

Your newsletters land straight in your subscribers’ inboxes. No algorithms, no filters—just you and your audience. It’s a direct channel to share updates, promotions, and helpful content.

2. Build Trust and Authority

When you consistently provide valuable content, you’re not just a business anymore—you’re a trusted resource. Over time, this builds loyalty and positions you as an authority in your field.

3. Boost Sales and Conversions

Newsletters are fantastic for showcasing your products, services, and offers. Whether it’s a new product launch or a limited-time discount, newsletters drive clicks and conversions.

4. Cost-Effective Marketing

Email marketing is one of the most affordable ways to reach a large audience. You’re connecting with your customers without blowing your budget.

Why HubSpot Makes Newsletters Easy

Alright, so you’re sold on the idea of newsletters. But how do you actually get started? That’s where HubSpot comes in. HubSpot’s email tools make the entire process simple, even if you’re a total beginner.

Drag-and-Drop Email Editor

HubSpot’s drag-and-drop editor means no coding or complicated design work. You can create stunning newsletters in minutes, perfectly tailored to your brand.

Personalisation That Stands Out

HubSpot lets you personalise your emails based on subscriber data. Instead of “Dear Subscriber,” you can send “Dear [Name], here’s something we know you’ll love!” That personal touch makes all the difference.

Automation for Effortless Campaigns

With HubSpot, you can set up automated workflows to send the right content to the right people at the right time. It’s like having a marketing assistant working behind the scenes 24/7.

Analytics to Optimise Your Strategy

HubSpot’s analytics tools let you track your email performance. See what’s working, what’s not, and tweak your strategy for better results.

How to Get Started with Newsletters

Ready to launch your first newsletter? Here’s how HubSpot can help you every step of the way:

1. Define Your Goals

What do you want to achieve with your newsletter? Is it brand awareness, driving sales, or sharing valuable insights? HubSpot gives you the tools to align your newsletters with your business goals.

2. Build Your Subscriber List

Don’t just send newsletters to anyone with an email address. Use HubSpot’s tools to grow your list ethically, reaching people who actually want to hear from you. Need help building your list? Check out HubSpot’s guide to growing your email list.

3. Design Your Newsletter

HubSpot’s drag-and-drop editor makes designing newsletters a breeze. Whether you’re showcasing a product, sharing a blog, or promoting an event, your content will look polished and professional.

4. Track and Optimise

After sending your newsletter, use HubSpot’s analytics to track its performance. See what content resonates with your audience and adjust your strategy accordingly.

Why Newsletters Work for Aussie Businesses

Australians are highly engaged with email marketing, and the stats prove it. With open rates and click-through rates nearly double the global average, newsletters are a powerful way to connect with your audience.

At NBH, we’ve seen firsthand how newsletters can transform a business’s marketing strategy. Whether you’re a small business or a large enterprise, newsletters help you build relationships, drive sales, and grow your brand.

Let’s Get Started

Embracing newsletters is an absolute game-changer for your marketing strategy. With HubSpot’s tools, you can easily set up, manage, and optimise your newsletters without the headache.

Need help getting started? At NBH, we specialise in helping businesses make the most of HubSpot’s tools. Check out our HubSpot services to see how we can support your team.

Want to learn more about email marketing? Head over to HubSpot’s Knowledge Base for in-depth guides and check out our guide to setting up email campaigns here.

From personalisation to automation to analytics, HubSpot makes it easy to connect with your audience and grow your business.

 

So, what are you waiting for? Start crafting newsletters that your subscribers will love. Your audience is out there, waiting for your next email—don’t leave them hanging.