When you think of AI in marketing, you might picture robots with human-like brains making decisions for you. While we're not quite there yet, HubSpot’s AI features are getting pretty close. Enter Breeze AI, the latest addition to the HubSpot family that promises to take your business intelligence to the next level.

And, as part of this technological revolution, we bid farewell to HubSpot Insights—this trusty feature is being sunsetted to make way for something bigger, better, and faster.

 

Insights Who? 

Now, before we dive into all the glorious details of Breeze, let’s talk about what we’re leaving behind. For years, HubSpot Insights has been the AI sidekick that helped businesses gather valuable information on company records. It did a good job pulling together data, but it wasn’t exactly the sharpest tool in the shed when it came to offering actionable insights at speed.
 

Why Breeze is the New Boss in Town

So, why the shift? Why say goodbye to Insights and introduce Breeze? Well, Breeze isn’t just a new coat of paint—it’s a full-on revamp that’s focused on delivering more precise, real-time information to make your decision-making smoother and smarter. With the insights being migrated to Breeze AI, you’ll get the upgraded experience that was sorely needed. It’s faster, it’s smarter, and it’s built to give you not just data, but context.
 

Data, But Make It Smart: Breeze’s Magic Formula

Here’s where the magic happens. Breeze AI uses advanced machine learning models and data processing techniques to uncover trends and patterns from your CRM records that were previously hidden in plain sight. It sifts through mountains of data at lightning speed and provides you with the most relevant and actionable insights to make your next move. You won’t have to play detective anymore—Breeze gives you the answers on a silver platter.
 

Tailored Insights That Actually Get You

One of the best features of Breeze is how it tailors insights to your specific business needs. Whether you’re analysing customer behaviour, identifying potential sales opportunities, or figuring out how to improve your marketing campaigns, Breeze has got you covered. It’s like having a personal assistant who not only gathers the data for you but also puts it into a clear, digestible format. For instance, rather than just spitting out a bunch of metrics and hoping for the best, Breeze contextualises that data, showing you why certain trends are happening and how you can capitalise on them. The future of data-driven decision-making has never looked so bright.
 

No More Juggling Platforms

Another great thing about Breeze is how it integrates with the broader HubSpot ecosystem. It works seamlessly across different tools like the CRM, marketing automation, and sales platforms, making sure you're always operating with the most up-to-date and insightful data. The smooth integration also means there’s no need to hop between multiple platforms to get the full picture—Breeze has it all in one place.
 

Breeze Gets Smarter the More You Use It—Like Your Best Employee

And here’s the kicker: Breeze’s AI isn't static. It evolves and adapts over time. The more data you feed it, the smarter it becomes. In other words, as you continue using HubSpot, Breeze becomes even more efficient, improving its predictions and analysis based on your unique business context. It’s a feature that grows with you.
 

A Smooth Transition Ahead

Of course, if you’re currently using HubSpot Insights, you might be wondering how to make the switch. Fortunately, HubSpot has made the transition smooth. You’ll be able to migrate your existing insights over to Breeze AI, and the process is designed to be as pain-free as possible. Plus, HubSpot has a range of resources to help guide you through the change.
 

The Future of Business Intelligence

In conclusion, while we’ll miss HubSpot Insights for its time in the spotlight, we’re all better off with Breeze AI. It’s faster, smarter, and far more capable of delivering valuable insights that will help you make informed business decisions. And let’s face it—who wouldn’t want to give their marketing and sales teams an AI-powered crystal ball?
 
So, here’s to the future—powered by Breeze.