At The 'Hood we’re always on the lookout for abilities and updates that make our work smarter, faster, and more impactful for our clients. So, when HubSpot rolled out its March Marketing Hub updates, we couldn’t help but get excited.

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These aren’t just shiny new features to play with – they’re solutions to real challenges we’ve faced while working with our clients. Here’s why we’re genuinely stoked about these changes and how they’re already making a difference.

A/B Testing That Actually Makes Sense

Our creative team has been doing happy dances over the new CTA testing interface. Why? Because it’s finally streamlined! We can now run multiple creative variants without spending hours buried in spreadsheets trying to track performance. For our e-commerce clients, this means we can test different approaches faster and deliver better results without the usual headaches. It’s a win-win: more efficient testing for us, and more impactful campaigns for our clients.

Time Zone Magic for Our Global Clients

Working with clients across APAC means we’re constantly juggling time zones. The new timezone-aware workflows are a game-changer for our account managers. Gone are the days of late-night number crunching to ensure campaigns launch at the right time in Singapore versus Sydney. HubSpot’s system now handles it all, letting us focus on strategy instead of scheduling gymnastics.

AI That Makes Our Data Team Smile

The Breeze AI integration has quickly become our data team’s new best friend. Instead of spending hours digging through reports to find specific campaign insights, we can now get answers in seconds. For our monthly client reporting, this means deeper insights delivered faster. And let’s be honest – who doesn’t love faster, smarter reporting?

Email Capabilities That Match Our Ambitions

The upgraded email sending capacity (5,000 messages per second for Enterprise) might sound excessive, but for our larger retail clients running flash sales and time-sensitive campaigns, it’s exactly what we needed. When paired with improved personalisation features, we’re already seeing better engagement rates across the board. It’s a small change with a big impact.

Forms That Don’t Make Designers Cry

Our design team is particularly thrilled about the form editor updates. The new alignment options and pre-designed templates mean we can create on-brand forms faster, keeping both our creative standards and client deadlines in check. Plus, the searchable fields make our UX team’s life much easier. It’s a small detail, but it’s made a world of difference in our workflow.

Reporting That Speaks Everyone’s Language

The enhanced reporting features have transformed how we present results to our clients. Clear campaign impact metrics mean our clients better understand their ROI, and our account managers can tell more compelling stories about campaign performance. The AI-powered insights have already helped us spot several optimisation opportunities we might have missed otherwise. It’s like having an extra set of (very smart) eyes on every campaign.

Why This Matters for Our Clients

These updates align perfectly with our approach to client success. Here’s how:

  • Better automation means more personalised campaigns.
  • Enhanced reporting means more strategic decisions.
  • Improved testing capabilities mean better results, faster.

It’s not just about having new features – it’s about having features that help us deliver more value to our clients.

Looking Forward

As an agency that prides itself on staying ahead of the curve, we’re excited about what these updates suggest for the future. The enhanced AI integration, in particular, aligns with our vision for more intelligent, data-driven marketing strategies.

The Neighbourhood Bottom Line

While we could geek out about these updates all day (and believe us, our tech team has), what really matters is how they help us deliver better results for our clients. These updates aren’t just making our lives easier – they’re helping us create more effective, more engaging campaigns.

For our fellow agency friends, we recommend diving into these features ASAP. And for our clients reading this – yes, we’re already working on implementing these updates to make your campaigns even better.

Happy HubSpotting!

 

P.S. Want to know about how these updates could benefit your business? Let's have a chat!