Co-piloting Paid Ads that Convert with Aeropower

Looking to grow Aeropowers lead base, Adam reached out to see whether his long-time friend, Trav, could create movement after months of stagnation. With the introduction of Government VET-FEE support recently in effect, Adam knew there would be an influx of pilot students to be, he just needed to reach them. Managing their Facebook Ads internally, Aeropower was working with what little knowledge they had in developing engaging content that attracted and converted prospective students.

Adam tried his hand at setting up a Facebook Ad campaign though the results were disheartening and the campaign attracted unqualified leads at a higher cost per click. Aeropower were spread thin trying to reinvest their internal resources into an underwhelming campaign while trying to service and support non-starter leads. 

Understanding there was more to gain than lose from investing in a thorough paid media strategy, Neighbourhood began preparing Facebook and Google Ads paired with an SEM campaign that would assist in an ads-to-website funnel, both educating and enabling leads every step of the way.

Enabling Aeropower with a healthy balance of paid media tools, the aviation RTO now has a channel that garners quality leads to warrant this advertising investment as a successful one. With a thorough understanding of customer journeys and how best to cater to prospective students, Aeropower is now scaling into other capitals in Australia, as well as extending their training to post-graduate flight instructor training. We're excited to be sitting as co-pilot as Aeropower continues to scale, year on year.