1300 71 61 41The Icehouse
HubSpot CMS: The Key to The Icehouse’s Digital Success
Services Used
Project Manager
Project Location
New Zealand
Services Used
Solution
HubSpot Content Hub
Project Manager
Project Location
New Zealand
Project Goals
The Icehouse is a leading organisation dedicated to fostering business growth and development. With a fresh rebranding and a new leadership team steering the ship, they realised their digital presence needed a serious makeover to match their renewed vision. They were on the hunt for a website that wasn't just a pretty face but also packed a punch in functionality and was a breeze for their team to manage.
That's where we, Neighbourhood—Australia's #1 rated Diamond HubSpot Solutions Partner —stepped in. Armed with our HubSpot expertise, we set out to give their website a complete overhaul, supercharge the user experience, and empower their team with top-notch content management capabilities.
Tools Used
Their wants
01
A website that reflected their updated branding with a visually appealing, image-focused design to enhance visitor experience
02
03
Their needs
01
02
They required a CMS that allowed their staff to manage and create content easily without relying heavily on developers or external agencies
03
They needed a clear and minimal design to streamline user interactions, making the website more effective and user-friendly
Identifying the problem
Icehouse was facing a big problem with their outdated website, which was holding them back. The site was built on an external CMS and then moved to HubSpot, but it didn't match their new brand and leadership vision. This made it tough to manage and wasn't set up to support their growth.
As a result, they were missing out on lead generation and brand awareness opportunities because the site wasn't optimised for their needs. Realising this gap between their digital presence and business goals, Icehouse knew it was time to bring in some outside help to revamp the website and get things back on track.
Our goal for Icehouse was to overhaul their website to align with their new branding, enhance user experience, simplify content management, and upgrade functionality to meet modern web standards. We aimed to create a sophisticated yet straightforward site that boosts conversions and reinforces their brand credibility.
Scope of works
CMS
- Implemented a modern, image-focused design aligned with Icehouse's updated branding
- Minimised design for streamlined navigation and enhanced usability
- Built on HubSpot CMS for easy internal management with flexible page templates
- Set up global styling, configured payment links, and ensured seamless page redirection
Content Hub
- Enhanced content structure with SEO elements for better search visibility
- Added clear calls-to-action and custom navigation to boost user engagement
- Provided training for independent content updates and management
- Set up reporting tools and trained the team to use analytics for content strategy
The Plan
- Design and Branding
- User Experience and Functionality
- Content Management and Optimisation
- Training and Empowerment
- Post-Launch Support and Optimisation
Design and Branding
- We redesigned the website to align with Icehouse's updated brand identity and enhance its visual appeal.
- By developing a modern, image-focused design, we ensured consistent styling with harmonious colors, fonts, and typography.
- The simplified, minimal interface improved user-friendliness while effectively communicating the Icehouse's identity and values.
User Experience and Functionality
- We aimed to improve user experience and functionality to enhance the website's role as a lead generation tool. By streamlining navigation with a minimal design and intuitive layout, users could easily find what they needed.
- Custom features like sticky sub-navigation improved usability, while clear calls-to-action and user-friendly modules enhanced functionality, boosting the site's effectiveness in generating leads.
Content Management and Optimisation
- By building the site on HubSpot CMS, we enabled easy internal management and allowed the team to update content independently using flexible page templates.
- Additionally, we optimised content with SEO best practices, including title tags and meta descriptions, to ensure high visibility in search engine results and enhance the website's visibility and engagement.
Training and Empowerment
- We wanted to empower the Icehouse team to manage and optimise the website independently by equipping them with essential skills and tools. We conducted training sessions to boost their confidence and competence.
- We recorded videos and documentation were provided for ongoing reference.
- Additionally, we set up reporting tools and trained the team to use analytics for data-driven decisions.
Post-Launch Support and Optimisation
- Our post-launch support plan ensured the website functioned optimally across all platforms and met business objectives. We conducted extensive testing to fix bugs and optimise for mobile devices, ensuring a seamless user experience.
- We monitored site performance and visitor behaviour with analytics tools to gather insights for further enhancements.
- Additionally, we provided ongoing support to address issues and continuously optimise the site, keeping it aligned with The Icehouse's business goals.
The Strategy
- Design and User Experience
- Content Management and Optimisation
- Technical and Functional Enhancements
Design and User Experience
- We helped The Icehouse enhance their digital presence by aligning design and user experience with their updated branding. We implemented a modern, image-focused design with consistent styling and streamlined navigation.
- Custom features like sticky sub-navigation improved usability. By creatively integrating existing modules, we maintained design consistency, resulting in a cohesive and engaging platform that effectively communicated their brand values.
Content Management and Optimisation
-
We enhanced The icehouse's content management and optimisation strategies to strengthen their online presence. We built their website on the HubSpot CMS, allowing for easy internal management and created flexible page templates to empower their team to update content independently.
-
Our strategy included optimising content with effective SEO elements, such as title tags and meta descriptions, to improve search engine visibility. We tailored the content to resonate with their target audience, enhancing engagement.
-
To ensure effective content management, we conducted comprehensive training sessions and provided detailed documentation and resources, equipping The Icehouse team with the tools needed for ongoing content management.
Technical and Functional Enhancements
- We enhanced The Icehouse's website by configuring payment links with HubSpot Commerce tools and ensuring a seamless transition through a thorough redirection process.
- We integrated custom navigation and calls-to-action to boost user engagement and adjusted existing tools like the coaching module to fit the new theme.
- Additionally, we set up reporting tools and trained their team to use analytics for monitoring site performance and visitor behaviour, empowering them to make data-driven decisions.
The Results
5.26%
Increase in form submissions via the contact page post launch
37
new form submissions compared to 2 earlier in the year
8.85%
Increase in page views per session
Our collaboration with Icehouse transformed their website to align with their updated brand identity through a modern, image-focused design. This redesign improved user experience and lead generation, increasing form submissions from 2 to 37 and boosting "get-in-touch" submissions by 5.26%.
Using HubSpot CMS, the site allows Icehouse staff to manage content independently, reducing reliance on developers. We integrated payment links and ensured a smooth transition from the old site. Custom features like sticky sub-navigation enhanced usability.
Comprehensive training empowered the Icehouse team to manage the site autonomously, supporting their growth strategy. The scalable website, equipped with analytics tools, enables data-driven decisions, ensuring it meets business objectives effectively. This collaboration resulted in a site that aligns with Icehouse's brand and strategic goals.
The Impact
Conclusion
We transformed The Icehouse's digital presence by developing a modern, user-friendly website that aligns with their updated brand and strategic goals. This project enhanced engagement, enabled independent content management, increased form submissions, and improved functionality, providing a strong foundation for future growth and competitiveness.
.svg){kind=logo}
