1300 71 61 41The Icehouse
Neighbourhood Transforms The Icehouse's Digital Presence with HubSpot Expertise
Services Used
Project Manager
Project Location
New Zealand
Services Used
Solution
HubSpot Content Hub
Project Manager
Project Location
New Zealand
Project Goals
Icehouse is a leading organisation dedicated to fostering business growth and development. With a fresh rebranding and a new leadership team steering the ship, they realised their digital presence needed a serious makeover to match their renewed vision. They were on the hunt for a website that wasn't just a pretty face but also packed a punch in functionality and was a breeze for their team to manage.
That's where we, Neighbourhood—Australia's #1 rated Diamond HubSpot Solutions Partner —stepped in. Armed with our HubSpot expertise, we set out to give their website a complete overhaul, supercharge the user experience, and empower their team with top-notch content management capabilities.
Tools Used
Their wants
01
A website that reflected their updated branding with a visually appealing, image-focused design to enhance visitor experience
02
03
Their needs
01
02
They required a CMS that allowed their staff to manage and create content easily without relying heavily on developers or external agencies
03
They needed a clear and minimal design to streamline user interactions, making the website more effective and user-friendly
Identifying the problem
Icehouse was facing a big problem with their outdated website, which was holding them back. The site was built on an external CMS and then moved to HubSpot, but it didn't match their new brand and leadership vision. This made it tough to manage and wasn't set up to support their growth.
As a result, they were missing out on lead generation and brand awareness opportunities because the site wasn't optimised for their needs. Realising this gap between their digital presence and business goals, Icehouse knew it was time to bring in some outside help to revamp the website and get things back on track.
Our goal for Icehouse was to overhaul their website to align with their new branding, enhance user experience, simplify content management, and upgrade functionality to meet modern web standards. We aimed to create a sophisticated yet straightforward site that boosts conversions and reinforces their brand credibility.
Scope of works
CMS
- Implemented a modern, image-focused design aligned with Icehouse's updated branding
- Minimised design for streamlined navigation and enhanced usability
- Built on HubSpot CMS for easy internal management with flexible page templates
- Set up global styling, configured payment links, and ensured seamless page redirection
Content Hub
- Enhanced content structure with SEO elements for better search visibility
- Added clear calls-to-action and custom navigation to boost user engagement
- Provided training for independent content updates and management
- Set up reporting tools and trained the team to use analytics for content strategy
The Plan
- Design and Branding
- User Experience and Functionality
- Content Management and Optimisation
- Training and Empowerment
- Post-Launch Support and Optimisation
Design and Branding
Objective: Align the website with Icehouse's updated brand identity and enhance visual appeal
Action Items:
- Develop a modern, image-focused design that reflects the new branding
- Ensure consistent styling across the site, including colours, fonts, and typography
- Simplify the design to create a minimal and user-friendly interface
User Experience and Functionality
Objective: Improve user experience to facilitate navigation and engagement, enhancing the website's role as a lead generation tool
Action Items:
- Streamline navigation with a minimal design and intuitive layout
- Implement custom features like sticky sub-navigation for better usability
- Enhance functionality with clear calls-to-action and user-friendly modules
Content Management and Optimisation
Objective: Enable efficient content management and optimise content for search engines to increase visibility and engagement
Action Items:
- Build the website on HubSpot CMS for easy internal management
- Create flexible page templates to allow the team to update content independently
- Optimise content with SEO best practices, including title tags and meta descriptions
Training and Empowerment
Objective: Empower the Icehouse team to manage and optimise the website independently
Action Items:
- Conduct training sessions on page development and reporting & analytics
- Provide recorded videos and documentation for ongoing reference
- Set up reporting tools and train the team to use analytics for data-driven decisions
Post-Launch Support and Optimisation
Objective: Ensure the website functions optimally across all platforms and continues to meet business objectives
Action Items:
- Perform extensive testing post-launch to fix bugs and optimise for mobile devices
- Monitor site performance and visitor behaviour using analytics tools
- Provide ongoing support to address any issues and optimise the site further
The Strategy
- Design and User Experience
- Content Management and Optimisation
- Technical and Functional Enhancements
Design and User Experience
Brand Alignment
- Implement a modern, image-focused design that reflects the updated branding.
- Ensure cohesive styling across the website with consistent colours, fonts, and typography.
User Experience Enhancement
- Minimise website design to streamline navigation and improve user interactions.
- Develop custom features like sticky sub-navigation for better usability.
Visual Consistency
- Establish global styling for a unified brand identity.
- Integrate existing modules creatively to maintain design consistency.
Content Management and Optimisation
-
CMS Implementation
- Build the website on HubSpot CMS for easy internal management.
- Create flexible page templates to empower the team for independent content updates.
-
SEO and Content Structure
- Optimise content with effective SEO elements like title tags and meta descriptions.
- Tailor content to resonate with the target audience and enhance engagement.
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Training and Empowerment
- Conduct comprehensive training sessions for the Icehouse team.
- Provide documentation and resources for ongoing content management.
Technical and Functional Enhancements
Technical Setup
- Configure payment links using HubSpot Commerce tools.
- Complete a thorough redirection process for seamless transition from old to new pages.
Feature Integration
- Implement custom navigation and calls-to-action to facilitate user engagement.
- Adjust existing tools, like the coaching module, to align with the new theme.
Performance Monitoring
- Set up reporting tools for data-driven decision-making.
- Train the team to use analytics for monitoring site performance and visitor behaviour.
The Results
5.26%
Increase in form submissions via the contact page post launch
37
new form submissions compared to 2 earlier in the year
The collaboration with Icehouse led to a significant transformation of their website, aligning it with their updated brand identity through a modern, image-focused design. This redesign improved user experience by streamlining navigation, making the site more effective for lead generation. Post-launch, Icehouse has experienced 37 new form submissions, compared to 2 earlier in the year, and a 5.26% increase in submissions through the "get-in-touch" form.
The website was built on HubSpot CMS, enabling Icehouse staff to manage and create pages, reducing reliance on external developers. Technical enhancements included integrating payment links and ensuring a seamless transition from the old site through a thorough redirection process. Custom features like sticky sub-navigation were added to enhance usability.
Comprehensive training empowered the Icehouse team to manage the site independently, supporting their growth strategy and operational efficiency. The new website is scalable and adaptable, helping Icehouse remain competitive and innovative. Analytics and reporting tools were set up to enable data-driven decisions, ensuring the website continues to meet business objectives effectively.
This collaboration resulted in a website that aligns with their brand and strategic goals, empowering their team to optimise the site independently.
The Impact
Conclusion
Our collaboration with The Icehouse effectively transformed their digital presence to better align with their updated brand and strategic goals. By working closely together, we developed a modern, user-friendly website that enhances user engagement and allows Icehouse to manage and optimise content independently. The project resulted in increased form submissions and improved functionality, addressing their immediate needs and setting a strong foundation for future growth and competitiveness in their industry.
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