Ever received an email greeting you by your first name, only to find yourself weirdly flattered that the sender remembered your existence? That, dear friend, is the magical allure of personalisation, delivered right to your inbox.

 

Sure, it’s partly an automated function courtesy of some tech wizardry, but who said automation has to feel impersonal? If anything, HubSpot’s personalisation tokens prove that a dash of code can make your marketing communications feel downright cosy.

Today, we’re talking about these clever tokens and why they could be your new secret sauce in building genuine relationships.

What Are Tokens?

Think of personalisation tokens like those little name tent-cards at an event: they let you tailor your greeting to the right person, every single time.
 
In HubSpot’s universe, personalisation tokens are placeholders that automatically pull information from your contact database—like first name, last name, or even location. Instead of blasting out a generic “Dear Customer” email, you can address your favourite clients by name, ask about their city’s weather, or slip in that free shipping code tailored to their region.
 
It’s all about adding that personal touch, even when you’re talking to thousands of eyes on the other side.
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Why Get Personal?

Personal touches in marketing can crank up your open rates, click-throughs, and overall likeability factor.
 
Let’s face it: nobody wants to feel like they’re just another cog in your lead-gen machine. By using personalisation tokens in HubSpot, you’re showing your audience that you care enough to call them by name, reference their interests, and wheel out the red carpet just for them (or at least make them think you did).
 
It’s a brilliant way to build rapport without spending your entire day emailing each contact individually.
 
In short, personalisation tokens let you scale that one-to-one experience seamlessly.

No Head-Spinning Tech Tutorials Here

If the concept of tokens has you picturing complicated code or a crash course in data science, stay calm.
 
HubSpot makes it ridiculously simple to slot these tokens into your emails, landing pages, or chat messages.
 
You choose the token—like “First Name”—and insert it in your content. The platform then does the heavy lifting, pulling the right data for the right person. You don’t need to be a coding ninja or have an advanced degree to make this work.
 
You just need a solid understanding of your contact properties and a willingness to get comfy with HubSpot’s interface.
 

If you’re new to HubSpot or need help setting up your CRM, our HubSpot Onboarding & Support services can guide you every step of the way.

Personalise Like There’s No Tomorrow

Ultimately, the beauty of personalisation tokens lies in their ability to replicate that warm, one-on-one conversation across a massive scale.
 
Whether you’re welcoming a new subscriber to your mailing list or trying to nudge a hesitant lead over the finish line, snagging someone’s attention with a personal greeting can work wonders.
 
So, the next time you’re crafting an email campaign in HubSpot, remember: a small tweak can translate into a big impression.
 
Who knew a simple token could do so much? Keep it personal, keep it real, and watch those engagement numbers soar.
 
And if you’re ready to take your personalisation game to the next level, get in touch with us through our Contact Page. We’d love to help you make your marketing feel as personal as a handwritten note.